Copywriting is written advertising, and advertising is ‘salesmanship in print’. A copy should be crafted to persuade readers and influence them into making a decision – usually making you a great deal of money. The copy should also
Educate your prospects
Bring in business leads
Rank you higher on search engines
Build your brand
Serve as your salesperson 24/7
Convert traffic into paying clients
But you’ll need to work with a copywriter who understands all these and can present your offerings in a way that compels prospects; a copywriter like Olivia Kibaba.