Build Your Portfolio

A portfolio is a tangible demonstration of your skills and capabilities.

It provides concrete evidence of your ability to write effectively, create engaging content, and produce high-quality work.

A portfolio also enhances your credibility as a professional.

So, before you start looking for copywriting clients, spare some time to build your portfolio. Here’s how to build your portfolio as a beginner:

• • Select your Niches or Topics

These are areas you want to specialize in a copywriter. Consider your interests, knowledge, and expertise. For example, you might choose niches like technology, healthcare, fashion, or finance. A niche makes it easier to target specific clients. Click here to see a comprehensive guide on how to pick a niche.

• • Create Sample Pieces

Start by writing sample pieces or mock projects that align with your chosen niches. These samples should demonstrate your ability to write compelling and effective copy. Depending on your niche, you can create content like blog posts, product descriptions, email campaigns, social media posts, or website copy.

• • Quality over Quantity

It’s better to have a few high-quality samples in your portfolio than a large quantity of mediocre ones. Ensure that your samples are well-researched, error-free, and showcase your best writing skills. They should effectively communicate the message and engage the reader.

• • Diverse Samples

Try to diversify your portfolio by creating samples that cover different types of copywriting. For example, if you’re interested in web copy, create samples for homepage content, product pages, and landing pages. This shows potential clients that you can handle various copywriting tasks.

• • Include a Variety of Industries

If possible, create samples for different industries within your chosen niche. For instance, if you specialize in healthcare, create samples related to pharmaceuticals, medical devices, and healthcare services. This demonstrates versatility.

• • Use Real-World Examples

If you have previous writing experience, use real-world examples from your past work (if allowed) to add to your portfolio. Be sure to respect any confidentiality agreements or copyright restrictions when pitching your prospects.

• • Formatting and Presentation

Present your samples in a professional and visually appealing manner. Create a clean and easy-to-navigate portfolio website or use platforms like Behance, Dribbble, or even a Google Drive folder. Each sample should have a clear title and brief description to provide context.

• • Client Testimonials (if available)

If you’ve received positive feedback or testimonials from previous clients, include them in your portfolio. Testimonials add credibility and show that you’ve successfully worked with clients before.

• • Keep Updating

Your portfolio is a dynamic tool that should evolve as you gain more experience. Continuously update it with your latest and best work. Replace older or less relevant samples with new ones to keep it fresh.

Where to Find Copywriting Clients

Armed with your portfolio, the next step is to find clients.

Finding copywriting clients doesn’t have to be complicated.

Why?

Because copywriting clients are everywhere. Anybody with a business needs a copy to connect with their target audience is a potential client. These can be your acquaintances, friends, family, colleagues, etc.

You just need to know how to brand and market your services.

Below, I will share some of the most effective ways to find copywriting clients. I’ve used most of these methods myself and can tell you that they work.

Use Job Boards for Copywriters

Explore job boards that specifically cater to writers and copywriters.

You can do this by searching for copywriting job boards on Google.

Check the available jobs, read the requirements and apply. Here are some of the best job boards for freelance writers:

• • Contena

• • ProBlogger

• • Healthy Place

• • Discover

• • Freelancing

• • BloggingPro

• • All Freelance Writers

• • Freelancing Females

• • Copywriter Collective

• • Cision Jobs

• • Athlon Paid Contributorship

• • Sports Collectors Digest

• • Indeed

• • Cactus Communications

• • WebFX

• • Working Nomads

Use Content Mills

While not ideal for long-term success, content mills can provide you with some initial copywriting work. The pay might be lower, but it’s an option to gain experience and fill your portfolio. Here are some examples of content mills and how much they pay per word.

Or Try Out the Online Freelance Platforms

Online freelance platforms are websites that connect freelancers (like copywriters) with clients who need specific tasks or projects completed.

Think of them as intermediaries.

They’re more or less the same as content mills – though they don’t have a fixed rate. Here’s how they work:

• • Sign up and create a profile on the freelance platform of your choice

• • Provide information about your skills, experience, and rates

• • Browse through the platform’s job listings

• • When you find a job that matches your skills and interests, you can submit a proposal or bid for the project. Your proposal should outline how you plan to tackle the project, your relevant experience, and your proposed rate.

• • Clients will review the proposals they receive and may ask questions or request more information from potential freelancers.

• • After reviewing the proposals, clients select the freelancer they believe is the best fit for the project based on factors like qualifications, experience, and proposed budget.

• • Once you’re selected for a project, you’ll communicate with the client through the platform’s messaging system. Here, you can discuss project details, deadlines, and any specific requirements.

• • Some platforms offer collaboration tools, such as file sharing, for efficient project management.

• • Once you’re done, you can submit the work and receive payments via direct bank transfers, PayPal, or other payment processors.

Go Out there and Network

Networking is self-explanatory.

It is where you take advantage of your existing network of friends, family, or acquaintances who may need copywriting services or know someone who does.

You can also attend industry events, join online writing communities, and connect with other freelancers or professionals who can refer clients to you.

Leverage Content Marketing

I believe this should be the ultimate goal of every freelance writer looking to find long-term copywriting clients.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage your target audience. It is the best way to:

• • Showcase your expertise

• • Build trust and authority

• • Create online presence

• • Attract inbound leads

Here’s how to effectively use content marketing for finding copywriting clients:

• • Identify Your Target Audience

Understand the type of clients you want to work with and the industries you’re interested in. Tailor your content to address the needs and pain points of your ideal clients.

• • Create Valuable Content

Focus on creating content that provides real value to your audience. This could include blog posts, how-to guides, case studies, or even videos and infographics. Ensure your content is well-researched, well-written, and relevant to your niche.

• • Optimize for SEO

Use relevant keywords in your content to improve its visibility on search engines. When potential clients search for copywriting services in your niche, your content is more likely to appear in search results.

• • Consistency is Key

Regularly update your blog or social media profiles with fresh content. Consistency helps keep your audience engaged and coming back for more.

• • Promote Your Content

Share your content on social media platforms, email newsletters, and relevant online communities or forums. Engage with your audience by responding to comments and questions.

• • Showcase Your Portfolio

Include links to your portfolio or samples within your content. When readers are impressed by your content, they may want to see more of your work.

• • Call to Action (CTA)

Encourage your readers to take action. Include a CTA at the end of your content, such as inviting them to contact you for copywriting services or subscribe to your newsletter.

Guest Posting

As an extension of your content marketing strategies, offer to write guest posts for industry-related blogs or websites. This can help you gain exposure, build your authority in the field, and potentially attract clients who come across your work.

Cold Outreach

The most successful freelancers swear by cold outreach.

And it works – so there’s really no need to try to reinvent the wheel.

Cold outreach is where you proactively reach out to potential clients or customers who have had no prior interaction with your business. It typically involves contacting individuals or businesses through methods like cold emails, cold calls, or direct messages on social media platforms.

Here is a complete guide on how to cold pitch your way to your first $1,000.

 

Don’t Forget about the Local Businesses

Don’t forget to explore opportunities in your local area. Many small businesses need copywriting for websites, social media, and promotional materials.

Attend local business events and meetups to network with potential clients.

Take Advantage of Online Freelance Communities

Join online communities like Reddit’s r/freelancewriting or other copywriting forums. These communities often share job leads and tips for finding clients.

And LinkedIn Too

Optimize your LinkedIn profile to highlight your copywriting skills and experience. Connect with professionals in your niche and let them know you’re available for freelance work.

Oh, and Online Marketplaces

Platforms like Etsy or Shopify can be great for offering specialized copywriting services like product descriptions or e-commerce copy.

Remember that finding copywriting clients may take time and persistence. Be prepared for rejection and keep honing your skills. As you build your portfolio and gain more experience, you’ll find it easier to attract higher-paying clients and establish a successful copywriting career.